SOCIAL MANAGEMENT AS A TECHNOLOGY OF EFFECTIVE MANAGEMENT

Introduction. The article examines the features of social management as a technology effective management. art comes to fore and attracts growing number employers employees organizations institutions. principles are outlined, which include: principle single-headedness in making managerial decisions collegiality their discussion; unity influence all methods; combination branch territorial management; priority directions achieving strategic goals; scientific forecasting development territory, organization; motivation; responsibility for results cost-effectiveness efficiency policy use at enterprise level by specialists heads department work with personnel offered. purpose is investigate on specifics units provision services, outline prospects both state level. Method (methodology). Includes general methods – elements theory logic; theoretical generalization abstract; comparison grouping; classification method. Results. As result study, novelty were obtained, follows: outlined management, including experts Thus, practical significance study develop recommendations ensure more efficient operation intensifying